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The Right Way to Deliver Groceries. OVERVIEW Chapter twenty-two is titled,
Managing Information and Information Technology, and the ...
... communicate the right message, in the right way, to the ... in the right place, at the
right time' (Pickton ... Tesco's strategy is always to deliver relevant messages ...
... challenge is getting all 1,100 stores to run the same way and deliver that Target ...
Returning, say, loose bottles of creme rinse to the right place is made ...
... holds office for four years, with the right to re ... some highly visible larger projects
under way, which have ... to walk dogs, to watch cars or to deliver groceries. ...
... Customers may well buy all their groceries at the same ... each relationship so that
it will actually deliver the numbers? ... There is no one right way to make ...
Submitted by mkeller6 on March 15, 2008
Category: Business
Words: 1597 | Pages: 7
Views: 122
Popularity Rank: 86,543
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OVERVIEW
Chapter twenty-two is titled, Managing Information and Information Technology, and the closing case, The Right Way to Deliver Groceries, is perfect for this topic. Joe Fedele, an expert in the grocery business, already has a thriving grocery store, but wanted something more. The outcome to this quandary was FreshDirect, an online grocery store that minimizes the focus of the internet aspect and emphasizes the food. The motto used by FreshDirect is, "It's all about the food." This company is different because the customers order directly from the internet, and all the products, which are stored a warehouse, are then delivered to them. The warehouse is located on Long Island, and the customers (or "depots") must be located in one of twenty-two nearby zip codes. Deliveries are made on weekends or evenings when Manhattan traffic is lighter. The only stipulations are, orders must be at least $40.00 and the delivery fee of $3.95 must be paid. Costs are kept 25 percent lower, and freshness is increased by purchasing products directly from suppliers. Products range from baked goods and deli salads to readymade-gourmet meals.
The website, www.freshdirect.com, is easy to navigate and has a large selection of products. Helpful hints, pictures, recommendations, and tables make ordering easy for those who have limited knowledge of foods and computers. Once orders are placed, they are then processed through the warehouse, which is heavily operated with the help of information technology. Machinery is hooked up to controls that can activate alarms incase of a malfunction. The entire building is hooked up to an automatic spraying system that sprays the food every night, with an antibacterial and antiseptic coating to ensure safety of the food. FreshDirect has also adapted the same barcode concept as FedEx. Customer's orders can be located within twenty feet at any time, and address information can be accessed by use of these barcodes....
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