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What is the Right Supply Chain for Your Product? What Is the Right Supply Chain
for Your Product? A simple framework can help you figure out the answer. ...
What is the right supply chain? What is the Right Supply Chain for Your Product?
by Marshall L. Fisher Harvard Business Review Reprint ...
... is advanced, and will understand your product or service ... In business-to-consumer
there is only one supply chain. ... online to transact or purchase right away; B2B ...
... back to a seminal article in the field of supply chain management by Marshall Fisher
titled "Which Supply Chain Is Right for Your Product."' Fisher's article ...
... technology and software came at the right time to ... are you losing if you let your
customer place ... Supply Chain Management 9 Conclusion Supply chain management is ...
Submitted by manamman on May 29, 2007
Category: Business
Words: 6716 | Pages: 27
Views: 498
Popularity Rank: 16,413
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What Is the Right Supply Chain for Your Product?
A simple framework can help you figure out the answer.
Never has so much technology and brainpower been applied to improving supply chain performance. Point-of sale scanners allow companies to capture the customer’s voice. Electronic data interchange lets all stages of the supply chain hear that voice and react to it by using flexible manufacturing, automated warehousing, and rapid logistics. And new concepts such as quick response, efficient consumer response, accurate response, mass customization, lean manufacturing, and agile manufacturing offer models for applying the new technology to improve performance.
Nonetheless, the performance of many supply chains has never been worse. In some cases, costs have risen to unprecedented levels because of adversarial relations between supply chain partners as well as dysfunctional industry practices such as an overreliance on price promotions. One recent study of the U.S. food industry estimated that poor coordination among supply chain partners was wasting $30 billion annually. Supply chains in many other industries suffer from an excess of some products and a shortage of others owing to an inability to predict demand. One department store chain that regularly had to resort to markdowns to clear unwanted merchandise found in exit interviews that one-quarter of its customers had left its stores empty-handed because the specific items they had wanted to buy were out of stock.
Before devising a supply chain, consider the nature of the demand for your products.
Why haven’t the new ideas and technologies led to improved performance? Because managers lack a framework for deciding which ones are best for their particular company’s situation. From my ten years of research and consulting on supply chain issues in industries as diverse as food, fashion apparel, and automobiles, I have been able to...
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