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Submitted by Roof21 on March 19, 2007
Category: American History
Words: 1322 | Pages: 6
Views: 99
Popularity Rank: 75,004
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During the 1950’s there are numerous themes that are explored in Elaine Tyler May’s Homeward Bound: American Families in the Cold War Era. Such themes as the baby boom, hygiene, sex, bomb shelters, and marriage are some of the major examples. These particular themes and ideas can be seen in high volume through magazines, political cartoons, and advertisements especially during the 1950’s.
Hygiene related advertisements were some of the many that I kept seeing over and over while looking through Life magazine. One in particular that caught my eye was a Colgate dental cream ad.Life It has a mother, son, and dentist all in it. The mother is applying the cream to the toothbrush of the son and the dentist is shown in another picture holding up an x-ray of perfectly healthy and un-decayed molars. The message behind the Colgate dental cream is the push for proper healthy hygiene during the 1950’s. The audience for this ad is directed toward mothers or homemakers. During the 1950’s it was the responsibility of the mother to teach and provide their children of the importance of good hygiene. The mother applying the toothpaste to her sons’ toothbrush with a big pearly white smile symbolizes the effectiveness of the product as well as the significance of the homemaker to teach her children proper hygiene. Also the picture of the dentist holding up the x-ray of the back molars having no tooth decay symbolizes the effectiveness of the product as well as the back up needed to solidify the products success.
“In 1951, for example, Charles Walter Clarke, a Harvard physician and executive director of the American Social Hygiene Association, published a major article in the Journal of Social Hygiene on the dangers of atomic attack. “Following an atomic bomb explosion,” he wrote, “families would become separated and lost from each other in confusion. Supports of normal family and community life would be broken down…there would develop among many people,...
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