OPPapers.com Essay Index >> Business >> A Review And A Conceptual Framework Of Prestige-Seeking Consumer Behavior
We have many free term papers and essays on A Review And A Conceptual Framework Of Prestige-Seeking Consumer Behavior. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
A Review And A Conceptual Framework Of Prestige-Seeking Consumer Behavior.
Vigneron and Johnson / A Review and a Conceptual Framework ...
... Vigneron and Johnson / A Review and a Conceptual Framework of Prestige A Review
and a Conceptual Framework of Prestige-Seeking Consumer Behavior Franck ...
... USA Today. Pg B8. Johnson, L. (1999). A review and a conceptual framework of
prestige-seeking consumer behavior. Academy of Marketing Science Review. ...
... as advertising, market segmentation, and prestige pricing ... Academy of Management Review,
25, 288 ... mover advantages: A synthesis, conceptual framework, and research ...
... choice may, therefore, be examined within thе framework оf human ... Cohen, E. (1974)
Who іs а tourists.-' A conceptual clarirication ... Sociological Review, 11, pp ...
Submitted by bu66oo6 on April 17, 2008
Category: Business
Words: 8677 | Pages: 35
Views: 284
Popularity Rank: 39,149
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Vigneron and Johnson / A Review and a Conceptual Framework of Prestige
A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior
Franck Vigneron The University of Sydney California State University Northridge
Lester W. Johnson Monash University
Franck Vigneron is assistant professor of Marketing, College of Business & Economics, California State University Northridge, 18111 Nordhoff Street, Northridge CA 91330-8376, USA, franck.vigneron@csun.edu. Correspondence concerning this article should be addressed to Professor Lester W. Johnson, Monash Mt. Eliza Business School, Monash University, PO Box 2224, Caulfield Jct., Victoria 3161, Australia. The authors thank the editor Morris B. Holbrook for his helpful suggestions, as well as three anonymous JCMR reviewers for their useful comments, on earlier versions of the manuscript.
EXECUTIVE SUMMARY
This paper discusses the existing consumer knowledge dealing with aspects of prestige, and based on this literature, develops a conceptual framework useful for the analysis of prestige-seeking consumer behavior (PSCB). The purpose of this paper is to combine the concepts of existing research on prestige consumers (rather limited) and studies which examined entirely different aspects of consumer behavior, but coincidentally produce valuable information. By examining all the sources of prestige consumption in a broad and integrated way, we shall provide a new perspective that draws from, rather than substitutes for, previous research.
The objectives of this literature review can be summarized as follows:
• Contribute to the emerging literature on prestige consumption in examining and defining the key perceived values which form the concept of prestige.
• Interpret and expand existing consumer behavior models in order to develop a specific prestige-seeking consumer behavior framework.
• Generate a framework to help marketers build and...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!