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Review Of Article

Executive Summary

The objective of this work is to review, analyze and to examine the article. It provides the main characteristic of the article and on the whole evaluates the theoretical and their empirical viewpoint. Furthermore it explains the manner the research was carried out as the study was conducted to examine, to what extent celebrity endorsements influence the first time voters at the same time specifically assessing whether celebrity influence is greater for republican or democrats in United States in 2004. Moreover………………..

Introduction
In the 2004 U.S Presidential election several celebrities took part in advertising campaigns and attended community events to persuade young people to vote in general or for a specific candidate. Reports on the election 2004, from print media put forwards that celebrities did not support or amid at Republican Party. Therefore, more articles were written relating Democratic celebrities and the reviews of these articles were against the Republicans. In spite of, it shows that 2004 Election celebrity endorsement for Democratic had more potential to influence public opinion.

Others are deeply critical. Who or what can the Jolie’s and Bono’s of this world legitimately claim to represent? Their fame is as boundless as the scope of their political causes, but it would be a stretch to argue their leadership is embedded in some form of cosmopolitan democracy (Held 1995).

Public intellectuals such as Daniel Boorstin and Neil Postman dismiss all of these as a despicable trend that epitomize the banal and the mindless in public life, empowering image over substance and producing pseudo-charismatic leadership (cf.Weiskel 2005).

 
Background

There is particular sector of the voting population that is of interest to the politicians that is the first time voters, who are 18-24 age group and presents 9% (28 million) of all eligible voters out which less then 50% vote (CIRCLE 2005). According to the author the level...