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Retailing Vs Kirana(Basics Only)

Contents
0. Abstract 4
1. Introduction 5
1.1 Traditional Retail Scene in India 5
1.2 Present Indian Scenario 6
1.3 Key Challenges 7
1.3.1 Location 7
1.3.2 Merchandise 7
1.3.3 Pricing 7
1.3.4 Target Audience 7
1.3.5 Scale of Operations 7
2. Overview of Kirana Stores in India 8
2.1 The 4-P marketing analysis of Kirana stores 8
2.1.1 Product 8
2.1.2 Place 8
2.1.3 Price 8
2.1.4 Promotion 9
3. Overview of Indian Retail Sector 10
3.1 Market Strategy of Retail Segment 11
3.1.1 Price 11
3.1.2 Product 11
3.1.3 Place: 12
3.1.4 Promotion 12
4. Survey 13
4.1 Income Levels of Shoppers: 13
4.2 Location Advantage: 14
4.3 Customer Survey 15
4.4 Customer Survey 15
5. Recent trends 16
6. Retail Stores v/s Kirana Stores 17
6.1 Retail Stores over Kirana 17
6.2 Kirana Stores over Retail Stores 17
7. Future Estimates and Prospects 18
8. Coexistence of Retail and Kirana (an option) 19
9. References: 20


0. Abstract
The revolution in retailing industry has brought many changes and also opened door for many Indian as well as foreign players. In a market like India there is a constant clash between challenges and opportunities but chances favor those companies that are trying to establish themselves. So to sustain in a market like India, companies have to bring innovative solutions. Indian market has potential to accommodate many retail players, because still only a small proportion of the pie is organized.

This report discusses the challenges like merchandising mix, retail differentiation, supply chain management and also competition from supplier's brand in the Indian perspective, it tries to describe the different segments in which retailing could have tremendous opportunity as well.
 
1. Introduction
Retailing is the most active and attractive sector since last decade. While the retailing industry itself has been present since ages in our country, it is only in the recent past that it has witnessed so much dynamism. The emergence of...