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Retail Sector in Turkey: Main Turkish Players. INDEX 1 TURKISH RETAIL SECTOR
1 1.1 Historical Perspective 1 1.2 Trade Styles in Turkey ...
... into various business sector (mainly in textile sector) such as ... As being always in
touch with the retail stores and ... the best way of marketing in Turkey in the ...
... retail companies in the food sector (Massa, Meister ... 1990s when consolidations in
the retail industry became a ... rates in some countries, eg, Turkey’s inflation ...
... airport restaurants and lounges and the retail trade. ... within the EU and to Norway,
Switzerland and Turkey. ... The no-frills sector developed dynamically in 2007. ...
Submitted by husnur on May 18, 2005
Category: Business
Words: 11948 | Pages: 48
Views: 518
Popularity Rank: 16,989
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INDEX
1 TURKISH RETAIL SECTOR 1
1.1 Historical Perspective 1
1.2 Trade Styles in Turkey 5
1.2.1 Traditional Trade 5
1.2.2 Modern Trade 5
1.3 Market Structure 7
1.4 Distribution Channels 8
1.5 Competition 8
1.6 Organized Food Retail Sector 9
2 MAIN PLAYERS 10
2.1 Migros T.A.Þ. 10
2.1.1 History of Migros T.A.Þ. 11
2.1.2 Objective and Mission of Migros T.A.Þ. 13
2.1.3 Internal Environment 13
2.1.4 SWOT Analysis 17
2.2 Gima T.A.Þ. 18
2.2.1 History of Gima T.A.Þ. 18
2.2.2 Objective and Mission of Gima T.A.Þ. 18
2.2.3 Internal Environment Gima T.A.Þ. 19
2.2.4 SWOT Analysis 25
2.3 Tansaþ A.Þ. 28
2.3.1 History of Tansaþ A.Þ. 28
2.3.2 Objective and Mission of Tansaþ A.Þ. 31
2.3.3 Internal Environment of Tansas A.Þ. 31
2.3.4 SWOT Analysis of Tansaþ A.Þ. 35
2.4 Other Main Players in Turkish Retail Sector 39
2.4.1 Metro Group 39
2.4.2 CarrefourSA 41
2.4.3 Tesco Kipa 43
3 COMPARISON of MIGROS, GIMA and TANSAS 45
3.1 Customer Profile 45
3.2 Reasons to be Preferred 47
3.3 Financial Comparison 48
4 PROJECTIONS and RECOMMENDATIONS 49
4.1 Projections 49
4.2 Recommendations 50
5 REFERENCES 51
1 TURKISH RETAIL SECTOR
1.1 Historical Perspective
In order to define retailing, it should be considered from various perspectives, to demonstrate its impact, and its special characteristics. Retailing entails the business activities involved in selling goods and services to consumers for their personal, family, or household use.
Today, it is at an interesting crossroad, with many challenges ahead. Retailing may be viewed from multiple perspectives. It includes tangible and intangible items, does not have to use a...
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