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Restauraunt Case Study

MEMORANDUM
DATE: November 28, 2007
TO: Maria Dermott and the Business Communication Class
FROM: Team Dyer, Mckinney, & Horine
SUBJECT: EXPLORING THE CONSTRUCTION OF A TGI FRIDAY’S IN JOPLIN

Enclosed is the report you requested on October 26 about TGI Friday’s. You will also find a recommendation about construction of a new TGI Friday’s in the Joplin Metropolitan area. Our information was comprised from primary and secondary research. Our primary research was retrieved from a sample survey from a group of under 21 age college students, and over 21 age mix of adults. Our team also retrieved data from interviews of current Bar and Grill Managers from the Joplin area.

Although the Joplin bar and grill market appears to be in decline, our reports suggest otherwise. Our research suggests that with a proper location, good marketing, and a good staff Joplin would definitely be a great place for TGI Friday’s. Our recommendation includes a detailed plan of attack, if you will, to accomplish the goals we set forth.

We would like to take this opportunity to thank the Business Communication’s class for assisting us with our surveys. We would also like to thank the multitude of others that have helped us along the way as well.

If there are any questions that you have, Mrs. Dermott, please contact us. We would like to make sure you are completely aware of the information we have compiled, and the business plan we have developed. Furthermore based on the information we have collected, we would like to begin this project as soon as possible with your assistance.

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TABLE OF CONTENTS

MEMORANDUM ……………………………………………………………………......ii
EXECUTIVE SUMMARY ……………………………………………………………...iv
INTRODUCTION ………………………………………………………………………..1
TGI Friday’s Franchise Program …………………………………………………1
Purpose of the Survey …………………………………………………………….2
Scope of the Survey ………………………………………………………………2
Sources and Methods ……………………………………………………………..3

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EXECUTIVE SUMMARY

Purpose of...