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researh and design. Running Head: RESEARCH AND DECISION MAKING Research and
Decision Making Assignment University of Phoenix Managerial ...
Markt Researh Of Aquafina. ... MARKETING RESEARCH REPORT ON AQUAFINA April 19,
2007 MARKETING RESEARCH Page 7 4. RESEARCH DESIGN 4.1. ...
Submitted by joemom on January 22, 2008
Category: Miscellaneous
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Running Head: RESEARCH AND DECISION MAKING
Research and Decision Making Assignment
University of Phoenix
Managerial Decision Making MBA/510
CoffeeTime Research and Decision Making
CoffeeTime is a chain of coffee bars which has experienced significant success in North America and in Asia. This business features a variety of the world's finest coffee beverages and snacks. CoffeeTime is planning to expand operations in India. The organization lacks important demographic and market information on Southern Asia. CoffeeTime faces significant challenges which include target cities, target segment and the expected revenue per outlet. This paper discusses the types of data, limitations of data obtained and analysis of existing secondary information which CoffeeTime will use to make effective business decisions.
What does CoffeeTime Really Know, and What might CoffeeTime Learn from More Research
What does CoffeeTime truly know about the various locations in India? At first not much as they are customizing their research model to answer the following questions: "Which city or cities should Coffee Time enter, who is the target segment, what is the expected revenue per outlet" (University of Phoenix, 2002). Some of the facts that CoffeeTime knows about India is that they are "one of the most powerful economies in South Asia, India's economy is based on a mixture of village farming, modern agriculture, information technology, and a wide range of manufacturing industries" (University of Phoenix, 2002). CoffeeTime also knows that "recent industrial and investment reforms have provided new opportunities for Indian business persons and an estimated 100 million to 200 million consumers. India has a strong entrepreneurial class and a central government that recognizes the continuing need for market-oriented approaches to economic development" (University of Phoenix, 2002)....
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