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Research

Greetings! We are students of Strategic Management from MAPUA Institute of Technology and we are here to conduct a product consumption survey. If probable, we would like to know your consumption patterns, product and brand preferences as well, concerning the different product categories below. As possible, we want to get honest answer from you. Thank you and have a good day!

First, we would like to know few personal details about you.

Name:________________________________ Contact Number/s:__________________________
Age: __ __ Civil status: ___ Single ___ Married
Gender: Female Male

Where are you residing?
__ Cavite
__ Laguna
__ Bulacan
__ Metro Manila, please specify ______________________
__ Others, please specify
______________________

What is your profession?
__ Teacher
__ Doctor
__ Business person
__ Engineer
__ Others, please specify,
____________________

What is your monthly income?
__ Php 10,000 and below
__ Php 10,001 – 18,000
__ Php 18,001 – 25,000
__ Php 25,001 – 50,000
__ Php 50,001 – 120,000
__ Php 120,001 and above
Where do you often spend your savings? __ Food __ Recreation __ Gadgets __ Travel __ Clothing __ Others, please specify, ____________
What type of person are you?
__ Outgoing
__ Adventurous
__ Timid
__ Calm
__ Others, please specify, ___________

Product Categories (Consumption Patterns, Product and Brand Preferences)

Rating: 1 – Never 2 – Seldom 3 – Often 4 – Always

1 2 3 4
1.) How often do you drink coffee? What brand do
you prefer and why did you choose this brand? ___ Nescafe ___ San Mig __ Kopiko...