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Submitted by fnasreen on February 20, 2007
Category: Business
Words: 6654 | Pages: 27
Views: 343
Popularity Rank: 30,530
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LEVEL OF CUSTOMER SATISFACTION ACHIEVED BY ARLINGOTN ANIMAL SERVICES AND HOW TO INCREASE THE LEVEL OF SATISFACTION
PREPARED BY:
FATEMA NASREE
OCTOBER 20TH, 2006
PREPARED FOR:
DR. JACKIE WATSON
RGS 6035.E2
AMBERTON UNIVERSITY
TABLE OF CONTENTS
INTRODUCTION 3
STATEMENT OF PURPOSE 3
SIGNIFICANCE OF STUDY 3
OPERATIONAL DEFINITIONS 4
REVIEW OF LITERATURE 5
STUDY DESIGN/METHODOLOGY
CONCLUSION & RECOMMENDATIONS
INTRODUCTION
Statement of Purpose
This study is designed to assess the level of satisfaction among individuals that have adopted pets from Arlington Animal Services. The study includes a survey to the population of adoptive owners via telephone interviews. The survey consist both qualitative and quantitative questions. The primary objective of the survey is to identify specific areas where Arlington Animal Services was lacking in customer service. The statistical analysis of the data will find recurring problems.
Significance of the Study
Arlington Animal Services is a non-profit organization in Arlington, TX, whose goal is to encourage responsible pet ownership by offering licensing programs, field enforcements services, and educational programs for Arlington citizens. They provide services to the citizens of Arlington for the following:
• Stray animals
• Animal bites
• Wildlife/exotics
• Nuisances
• Loose livestock
• Animal cruelty
• Public education programs
• Injured animals
• Deceased animal pickup
According to Arlington Animal Services, they are among the leading adoption centers in the Dallas/Fort Worth area. In order to maintain this position they must continue to...
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