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Submitted by adotn on May 2, 2007
Category: Social Issues
Words: 1436 | Pages: 6
Views: 156
Popularity Rank: 74,910
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Gender is the psychological characteristics and social categories that are created by human culture. Gender is perhaps the basic category we use for sorting human beings, and it is a key issue when discussing representation. Messages about how a male or female is supposed to act come from many different places. Schools, parents, and friends can influence a person. Another major factor that influences millions of impressionable females and males is television. It is undeniable that the media shapes our conceptions of what it means to be male or female. We encounter many different male and female role models in the course of a day's media consumption Not only does the television teach each sex how to act, it also shows how one sex should expect the other sex to act. In the current television broadcasting, stereotypical behavior goes from programming for the very small to adult audiences. In this broadcasting range, females are portrayed as motherly, passive and innocent, sex objects, or they are overlooked completely or seen as unimportant entities.
Mass media are powerful factors that influence society's beliefs, attitudes, and the values they have of themselves and others as well as the world. If a male is seen in media doing "feminine" things, such as shopping or cleaning he is seen as weak, and women who are seen doing "masculine" things such as car repair and management positions she is seen as callous and cruel. Sherri Inness sums it by saying, "in other words, American culture has become so accustomed to the notion of male/masculinity and female/femininity, that anything else looks like a travesty" (Inness 1999:21). Now, more than ever, however, there seems to be a rise in the representation of tough women in the media and popular culture. Women no longer only play roles of homemakers and wives, but are being given roles that are seemingly more masculine than feminine. Inness, also author of "Boxing Gloves and Bustiers: New Images of Tough Women"...
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