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Report on Pizza Hut
Report and Marketing Strategies of Pizza Hut

A PRESENTATION REPORT ON PIZZA HUT PESHAWAR

ACCEP TED TO SIR IMRAN WAZIR ACC EPTE D BY : ADNAN KHAN MUJAHID HUSSAIN NAVEED SAEED SHAHZAD TAHIR ZARTASHIA ARSHAD
BBA (HONS) - C 1st Semester

Institute of Management Sciences, Peshawar Pakistan

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Report and Marketing Strategies of Pizza Hut

TABLE OF CONTENTS
S. No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Topic Letter of acceptance Executive summary History of Pizza Introduction & History Of Pizza Hut Pizza Hut Mission Statement Comparative Strategy PEST SWOT Segmentation Positioning Targeting Pizza Hut Strategies Functional Level Strategy TQM (Total Quality Management) Business Level Strategy Pricing Strategy Market Share Four P's of Marketing ➢ Product ➢ Price ➢ Place ➢ Promotion Conclusion References Page Number 3 4 5 5 6 7 8 9 10 10 11 11 11 12 12 12 13 14 14 14 15 16 17 18

Institute of Management Sciences, Peshawar Pakistan

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Report and Marketing Strategies of Pizza Hut

LETTER OF ACCEPTANCE

To: Mr. Imran Wazir, Lecturer IM| Sciences, Peshawar. Subject: PREPARATION OF REPORT

We are Hereby Presenting the presentation on Company Pizza Hut and assure you submission of our report in compliance with the instruction envisaged. Name of topic is repeated for ready reference please. “Marketing Plans & Business report on Pizza Hut”

Yours sincerely, Adnan Khan Mujahid Hussain Naveed Saeed Shahzad Tahir Zartashia Arshad Date: March 03, 2009

Institute of Management Sciences, Peshawar Pakistan

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Report and Marketing Strategies of Pizza Hut

EXECUTIVE SUMMARY
During the past four decades Pizza Hut has built a reputation for excellence that has earned the respect of consumers and industry experts alike. Building a leading pizza company has required relentless innovation, commitment to quality and dedication to customer service and value. The qualities of entrepreneurship, growth and leadership have characterized Pizza Hut’s business
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