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Report On Kotak

A
PROJECT REPORT
ON
“PRODUCT/SERVICES AND
MARKETING STRATEGIES”

Undertaken At
“KOTAK MAHINDRA BANK”


Submitted In The Partial Fulfillment For The Award Of The Degree

Of

BACHELOR OF BUSINESS ADMINISTRATION

Submitted to: Submitted by: Ms.Bhawana Dhawan Gaurav Garg
Project Guide 0691701705
BBA III sem

Session: 2005-2008
TECHNIA INSTITTUTE OF ADVANCED STUDIES
(Approved By AICTE. Govt. Of India &Affiliated to GGS Indraprastha University, Delhi)
3, PSP Institutional Area, Madhuban Chowk, Rohini, Delhi-110085,
Ph. No: 011-27555121,122,123,124 Fax:-01127555120

Declaration

This project titled “PRODUCT AND MARKETING STRATEGIES REGARDING KOTAK MAHINDRA BANK” being submitted by me in the partial fulfillment of requirements for the award of Bachelor Of Business Administration degree from Tecnia Institute of Advanced Studies, affiliated to Guru Govind Singh Indraprastha University, Delhi.

I have not submitted this work anywhere else for any other degree or diploma.

All sources of information and help are authentic and have been acknowledged in the report

Gaurav Garg
B.B.A VI Sem
0691701705

Table of contents

S. NO
CONTENTS PAGE NO.
1. ACKNOWLEDGEMENT 4
2. CERTIFICATE OF APPROVAL 5
3. EXECUTIVE SUMMARY 6
4. RESEARCH OBJECTIVE 7
5. RESEARCH METHODOLOGY
 SOURCES OF DATA
 RESEARCH DESIGN
 DATA SOURCES
 SAMPLE SIZE
 SCOPE OF THE STUDY
 LIMITATIONS
8-12
6. Chapter-1 Introduction 13-15
7. Chapter-2 Company Profile 16-19
8. Chapter-3 Main Chapter
 Banking Services
 Investment Services
 Convenience Banking
 Other services
20-33
34-40
41-50
51-52

9. Chapter-4 Analysis and Findings 53-65
10. Chapter-5 Conclusions 66-69
11. Appendices

 Questionnaires
 Bibliography
 Synopsis

70-73
74
75-78

ACKNOWLEDGEMENT

At the outset, I would like to thank the staff of KOTAK MAHINDRA BANK for giving me the...