Report on Determinants of Brand Loyalty
Statistical Inference
Report on Determinants of Brand Loyalty
Of Cars for the Leading local Car Brands
[pic]
Submitted to: Dr. Abdul Waheed
Submitted By: Anwer Chishti (5695)
May 30th 2011
IQRA University Gulshan Campus
Determinants Of Brand Loyalty Of Cars For The Leading Local Car Brands
Abstract
In the present scenario there is the growing need to understand the markets from the perspective of a marketer as well as a researcher. Thinking in the same line, the present study underlines the determinants of brand loyalty that helps to look for a potential target market. The study undertook the current brands in the automobile sector for study, to gain an insight into the minds of its customers.
Consistent growth and dedication have made the Pakistan automobile industry one of the largest industries in Pakistan. The Pakistan automobile market is among the largest in Asia.
The key players like Toyota, Honda, Suzuki, etc, have been considered as the likely brand bases to get answers from the target customers and the factors affecting their brand preferences.
Introduction
In the world trade, Automobile Sector is one of the largest segments. It is the major driver of economic growth and business activities. It puts multiplier impacts on the economy. Day-in, day-out around 200,000 vehicles roll off the world’s assembly lines with car as the dominant segment of the industry.
The automobile sector has been registering high growth for the last four or five years due to the country's business friendly policies along with lower tariff rates, persistent growth in GDP, and per capita income.
The automotive industry rightly prides itself on being recognized as the “mother of all industries.” In its folds it carries many different kinds of vehicles to provide mobility to people and goods. While they may appear to be simple machines, their design and manufacturing have much deeper roots in all the known technologies. In-depth knowledge and skillful
Report on Determinants of Brand Loyalty
Of Cars for the Leading local Car Brands
[pic]
Submitted to: Dr. Abdul Waheed
Submitted By: Anwer Chishti (5695)
May 30th 2011
IQRA University Gulshan Campus
Determinants Of Brand Loyalty Of Cars For The Leading Local Car Brands
Abstract
In the present scenario there is the growing need to understand the markets from the perspective of a marketer as well as a researcher. Thinking in the same line, the present study underlines the determinants of brand loyalty that helps to look for a potential target market. The study undertook the current brands in the automobile sector for study, to gain an insight into the minds of its customers.
Consistent growth and dedication have made the Pakistan automobile industry one of the largest industries in Pakistan. The Pakistan automobile market is among the largest in Asia.
The key players like Toyota, Honda, Suzuki, etc, have been considered as the likely brand bases to get answers from the target customers and the factors affecting their brand preferences.
Introduction
In the world trade, Automobile Sector is one of the largest segments. It is the major driver of economic growth and business activities. It puts multiplier impacts on the economy. Day-in, day-out around 200,000 vehicles roll off the world’s assembly lines with car as the dominant segment of the industry.
The automobile sector has been registering high growth for the last four or five years due to the country's business friendly policies along with lower tariff rates, persistent growth in GDP, and per capita income.
The automotive industry rightly prides itself on being recognized as the “mother of all industries.” In its folds it carries many different kinds of vehicles to provide mobility to people and goods. While they may appear to be simple machines, their design and manufacturing have much deeper roots in all the known technologies. In-depth knowledge and skillful