OPPapers.com

Rental 7 Business Expansion

CONTENTS

Page
Topic………………………………………………………….. 3
Introduction – Company Profile.……………………………… 3
Research Purpose……………………………………………… 4
Contextual Context……………………………………………. 5
Research Question…………………………………………….. 9
Research Method and Validity………………………………… 11
Quantitative research………………………………….. 11
Qualitative research…………………………………… 12

Appendix 1 (Time & Resources Requirement)……………….. 14

Appendix 2……………………………………………………. 15

Appendix 3……………………………………………………. 16

References…………………………………………………….. 17
Bibliography…………………………………………………... 18

Topic

To grow Multistates rental business and leverage on its success for expansion into southern Peninsula Malaysia and Batam Island in Indonesia.

Introduction – Company Profile

With a history of about twenty-seven years, Multistates started as a partnership in 1975, and converted into a Private Limited Company in 1979. Multistates commercial activities are divide into four areas, namely:
a) Rental - In the rental and trading department, Multistates are dealing with equipment such as generators, air compressors, welding machine, aerial work platform, light and heavy construction equipment, and more.
b) Service and Repair - Service and repair department cater to both commercial and governmental clienteles, undertaking service and repair of vehicles and construction equipment.
c) Fabrication works – This department undertakes refurbishment works on old construction equipment, industrial vehicles, and special vehicle.
d) Machining department – involve precision machining of materials ranging from high tensile steel, stainless steel to soft material such as copper and aluminium and composite fibre.

Multistates is a small family owned business, which are classified under the Small and Medium Enterprise (SME) category. Being a typical local Chinese owned family business, the manner its is being manage is very conservative. Although in business since 1975, their businesses have not expanded since...