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Reliance Market Research. 1. RELATION OF REPUTATION WITH OTHER PARAMETERS:
Reputation of any company is not the separate thing in ...
... At times customers stop using the services of Reliance Infocomm and shift to other ...
OBJECTIVES:- To study the PCO market by doing a market research on PCOs ...
... Reliance is the largest CDMA telecom provider of India. ... A proper market research
should be conducted before launching any new business or product. ...
... AHP's focus on market research and R&D resulted in the development of an ... As part
of the strategy to lessen its reliance on US sales and increase the ...
... operations in India, major Indian business groups including Reliance Industries,
Birla ... This process includes conducting market research to gather the pulse of ...
Submitted by yoguict on July 17, 2008
Category: Business
Words: 265 | Pages: 2
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1. RELATION OF REPUTATION WITH OTHER PARAMETERS:
Reputation of any company is not the separate thing in itself, they are interlinked with many of the other parameters like:-
Customer support system-:-
Customer support system give the surety to customer that after purchasing the service if service malfunctions then customer will not have to suffer to get it corrected.
Promotional activities (like advertisement support, visibility of brand, offerings to both customers and dealers etc.). Promotional activities increase the brand awareness, which puts the brand at top of mind of customer at the time of purchase, which increase reputation and the probability of sales.
2. AFTER SALES SERVICE:
To keep after sales service at par company has to give proper attention to it’s: -
Technical force ability to detect fault.
Availability of spare parts when they are required.
Availability of service vehicle when it is required.
Efficiency of its call center, in a way time taken in forwarding a complaint to service center and its ability to handle heavy traffic.
Chapter 9
BIBLIOGRAPHY
1. Frontline Magazine, Volume 20 - Issue 20, September 27 - October 10, 2003
2. India Telecom Brief , Ken Zita and Akash Kapur, South Asia Communications Infrastructure Conference, New Delhi, April 21-23, 2004
3. Study Paper No.1/2006, Telecom Regulatory Authority of India, Study Paper On Financial Analysis of Telecom Industry of China and India, June 27, 2006
4. Consultation Paper No 16/2004, Telecom Regulatory Authority of India, Consultation Paper on Growth of Telecom Services in Rural India, October 27, 2004
5. India on brink of a 'broadband revolution' - telecommunications - Industry Trend or Event, Communications Week International, April 17, 2000 by Aparna Achar
6. India's Broadband Marketplace, Gordon Feller &...
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