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Relating Media to Interpersonal Concepts. *Magazine Advertisement* Kate Spade
New York ~ VOGUE Magazine Sept. 2005 Social Expectations ...
... the concept of human capital development relating to skill ... through increasing
problem-solving and interpersonal skills. ... for Delta inform the media and others ...
... South Jersey gas also had issues relating to more ... has done well in selecting media
and finding ... Another instance of an interpersonal communication problem comes ...
... for commercial purposes) and entertainment (research for mass-media utility) in
this ... Interpersonal rapport. ... is: ‘Directed back on itself: Of, relating to, or ...
... Moreover, poor interpersonal relationships affect the consequences in ... been evident
within the media industry, in ... MM, “Experimental Evidence Relating To The ...
Submitted by SarahHoyt on May 3, 2006
Category: Music and Movies
Words: 4234 | Pages: 17
Views: 298
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*Magazine Advertisement*
Kate Spade New York ~ VOGUE Magazine Sept. 2005
Social Expectations ~ Jealousy Textbook, Page 196
This advertisement demonstrates the interpersonal concept of social expectations. I believe the ad is unique because it depicts a sequence of events that convey how social factors mold feelings and expressions. It vaguely shows how two different models are competing for the same job. The occurrence of this Kate Spade photo shoot quickly leads to argument, jealously, and drastic decision-making. This advertisement directly relates to how women face certain limitations on the feelings that our society permits them. The theory behind this concept is explained in our Interpersonal Communication – Everyday Encounters text book in Chapter 7 on page 196. The emotion of anger is one that women are normally “taught” they should not communicate in any way. According to the text, anger expressed by women is deemed by our society to be unattractive and disadvantageous. Controversially, this advertisement portrays women feeling and acting out the anger sentiment and response. This cultural “rule” daunts women from even acknowledging their resentment and fury towards others, let alone actually asserting it. Because of this “rule”, women tend to tune into their feelings of jealousy, which may only trigger worse consequential results when expressed. The ad shows how dealing with an angry/jealous situation improperly will only lead to horrible conclusions. One of the models seems to become so extremely jealous of the other that she ends up committing the regretful act of murder (or assault to some degree) just so she will be able to assume the center position of the photo shoot. According to the text, refusing to act on competitive feelings correctly can restrict a woman’s career advancement. Also, not dealing openly with feelings of envy in any relationship can create barriers and detachment. The directly...
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