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Regale Teahouse. BUS 441 VANESSA LIEU ID # 101786760 REGAL TEA COMPANY
I. Mission Statement: Regal Tea Company’s mission is to ...
Submitted by djwrekless on October 30, 2005
Category: Business
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BUS 441
VANESSA LIEU
ID # 101786760
REGAL TEA COMPANY
I. Mission Statement:
Regal Tea Company’s mission is to give its customers the best Vietnamese tea beverage values that they can conveniently access in local areas and to provide them with a relaxing atmosphere where they can enjoy at a social and spiritual level. We take pride in providing its customers with the widest variety of Vietnamese teas accompanied by authentic Vietnamese delicacies in the most comfortable environment.
Vision:
Regal’s goal is to promote Vietnamese teas to consumers worldwide. We want to the world to know that Vietnamese teas are among the finest and highest quality products. We see that our retail stores will be located in every well-known city worldwide. Regal Tea will be a recognized brand name tea in the international market. Not only we are devoted to serve our customers with the highest satisfaction, but also with the friendliest and warmth that they deserve. Our teahouses are the most comfortable place that people want to come to relax, escaping the harsh realities of the world.
History:
Regal Tea Company is owned and operated by the first generation tea producers approximately 6 years ago. It began in 1999 when the Tran family migrated to New York City. They came from Ho Chi Minh City, the bustling and industrious center of Viet Nam. Mr. Tran was nostalgia for his homeland when his family first arrived. He had the longing to taste the rich smooth taste of Vietnamese tea again. He missed the fun teatime he spent with his friends and family in his country.
Drinking tea is part of Vietnamese culture. It has its tradition deeply rooted in social and cultural ceremonies. Vietnamese people tend to drink several cups per day. They drink tea with family in the early morning, at...
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