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Reflective Report

1. OVERVIEW

The report puts across a non-bias personal reflective contribution to an event planned and delivered by Event Management students from Greenwich University. It sets out the rationale behind the event in an introduction and briefly discusses the roles of group members in the focus.

Through out the focus, the report reflects on incidents leading up to the delivery of the event, and through a critical discussion, points out possible improvements. The discussion refers to aspects of communication, marketing and sponsorship; which have been taken as lessons prior to going into the event industry. There are references to literature and venue site visits which cement theories behind event management in relation to the event.

2. INTRODUCTION

In October 2007 a group of 6 students was put together to plan, organise and deliver a public event, as part of assessing the module “Delivery and Productions of Events” (BUSI-1136). In December 2007, the group welcomed 2 other students who took on roles immediately.

Group members, their field of experience and roles during planning of the event:

Name Previous Experience Role within Event

Miss Claudia Rodriguez (Conferences) (Marketing)
Miss Ester Rodriguez (Festival Administration) (Administration)
Miss Nina Bruining (Box Office Administration) (Sponsorship)
Miss Nana Kato (Sales and Retail) (Budgeting)
*Miss Lisa Choi (Flower Arrangement) (Sponsorship)
Mr. Nunzio Giannone (Air Travel Customer Care) (Marketing)
*Mr. Kobori Yuichiro (Sport Administration) (Sponsorship)
Mr. Michael Sanchez (Festival Tours) (Sponsorship)

*New student members

When discussing the nature of the event, the group dismissed small scale music concerts and exhibitions in preliminary meetings. Although 2 nightclub venues offered their assistance in exchange for co-promotion; the team identified the simplicity of student parties and opted to test event management theory with a challenging...