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Recognizing Cisco’S Competition Over The Next 15 Years – 2006 – 2012

Assignment – Recognizing Cisco’s competition

“Recognizing Cisco’s competition over the next 15 years – 2006 – 2012”


Table of Contents

Problem Statement: 3
Solution 3
Analysis 3
Process of identifying competitors of Cisco 3
Cisco 3
Routers – Product Category 4
Common sense and Market share approach 4
Competitor Analysis using Analytical Tools 5
Table 1: Rivalry among competitors 5
Table 2: Barriers to Exit 6
Table 3: Barriers to Entry 6
Table 4: Threat from substitutes 7
Table 5: Bargaining power of buyers 7
Table 6: Bargaining power of suppliers 7
Table 7: Government actions 8
Table 8: Overall assessment 9
Competitor Analysis using Creative Tools 10
Appendix 13

Problem Statement:

Who are the segment, product (Lucent and Nortel migrating from voice) and category level competitors for Cisco Systems, Inc.?(Consider existing as well as future businesses Cisco wants to own and competitors there - Google? Microsoft?)

Solution

Analysis

Firstly we note that for competitive analysis to be effective, it has to be done with a context sensitive view point.

Process of identifying competitors of Cisco

So, we would first try and apply a broad set of analytic tools to identify the competitors of Cisco. We would later proceed to use the tools for identifying Cisco’s competitors using common sense and creative techniques.

We believe that the above exercise will result in a comprehensive list of the competitors of Cisco and would answer the problem statement.

Cisco

Cisco Systems, Inc. caters to diverse consumer segments (Enterprise, Commercial and End consumers) with a diverse range of products. It has classifies its operations into 19 different product categories and each category has a comprehensive product suit.

For the purpose of this analysis, we have selected the Routers product category as our unit of analysis. The methodology developed here could be further applied to other strategic divisions of Cisco...