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Radio Station Research. Table of Contents Introduction 2 Scope of the Study
3 Methods Used 3 Results 5 Age 5 Time of Day 6 Location ...
Radio Station Research. Table of Contents Introduction 2 Scope of the Study
3 Methods Used 3 Results 5 Age 5 Time of Day 6 Location ...
The 1920s - Research. The “Roaring Twenties,” the ... had everything! The first
commercial radio station went on the air in 1920. The advent ...
... is essentially how data gets transmitted from an AM station onto a ... project topic
and signed up for AM Radio design. ... [0 Hr] November 23rd: Start research on AM ...
... guide Mr.Victor Manickam, for giving us this opportunity to unleash our potential
in conducting research work ... [S21] IF ON RADIO, ON WHICH RADIO STATION HAVE YOU ...
Submitted by oppapers on June 3, 2000
Category: Business
Words: 2496 | Pages: 10
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Table of Contents
Introduction 2
Scope of the Study 3
Methods Used 3
Results 5
Age 5
Time of Day 6
Location 8
Recommendations 10
Target Format 10
Target Location 11
Bibliography 12
Appendix 13
Introduction
Music is a general love of almost every college student. Many develop their personalities, profiles, and various other tastes based on their listening choices. In general, many college students acquire the same spectrum of listening values. If a radio station, one that wishes to target the college student population, can discover the musical preferences of the general population of students, they will be able to grow within the specific market.
Since the target market is of a personality of the student, generally a crowd that has the same likes and dislikes as his/her peers; the target musical format should be fairly easy to determine. Unlike the 25-33 crowd or 40 and up crowd, where their musical preferences range far and wide, each college student has almost the same understanding of their values. Possible reasons for this may be peer pressure or self-morale gains, yet it still exists among the college crowd. Thus, a common format may be simpler for a station targeting the college format.
The station will be able to gain knowledge for its possible advertisers by analyzing its target population’s needs and wants. Plus, they will be able to acknowledge the possible locations of the students, where they go and what they do. The ultimate goal is to find out where the students are spending their money, so advertising can be solicited into purchasing radio time. Advertisers wish to have some “concrete” data when analyzing which station they wish to spend their money on through airtime. The purpose of this study is to give the possible clients the facts placed in front of them as well as educate them as...
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