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Public Relations Paper. Public Relations Paper Public relations means many different
things to many different individuals, businesses, and marketing firms. ...
Definition Of Public Relations. ... The contrast of each definition for public relations
depends primary on the source of information provided. ...
Defining Public Relations. ... During the process of promoting the product, companies
use tools such as advertising, market research, and public relations. ...
Public Relations. ... From organizations and businesses to speakers and authors to everyday
men and women, the definition of public relations will vary. ...
Defining Public Relations. ... According to the Bureau of Labor Statistics, public relations
will be one of the fastest growing fields between 1998 and 2008. ...
Submitted by jonice6 on March 7, 2007
Category: Social Issues
Words: 3311 | Pages: 14
Views: 311
Popularity Rank: 33,690
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Purpose
The purpose of this assignment is to integrate what has been learned in the class and form an understanding of public relations practice. This will be done by first examining the question, "What is public relations?." The next step will be to explain a specific area of specialty that I would like to pursue for a future career. After the foundation has been laid there are explanations on women and diversity, role expectations, and ethics and professionalism.
What is Public Relations
There is no clear answer to the question, "What is Public Relations"? The answer that is received heavily depends on to whom the question is being asked. Opinions vary between scholars and everyday citizens, as well as there are differences of opinion between the media and website portrayals. By assessing the definition of public relations held by "everyday" persons, media portrayals and website analysis, and comparing these perceptions to those of a scholarly nature I have come up with a definition of public relations. To gather an idea of what "everyday" people think of PR and it's profession, I interviewed Adrian Owens (my boyfriend) and Natalie Dunmore (my mother). Although these two interviews provided an idea of PR from two different generations, or age groups, the main concepts were the same. For an example of a media portrayal I chose to discuss the 2003 movie "Head of State", starring Chris Rock. In this movie, Rock's character (Mays Gilliam ) is an African American alderman selected to run on the Democratic ticket for the American Presidency. As a professional website portrayal I used the home site for the International Association of Business Communicators (www.iabc.com). To gather a more scholarly definition, I consulted the Public Relations textbook, Effective Public Relations, by S.M. Cutlip et.al. I also used information from Cuclis Communication, a successful public relations firm located in San Francisco, California.
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