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Public Relations

Moss Kendrix
This person's name is Moss Kendrix. He was born in Atlanta, Georgia in 1917ause he is a public relations pioneer. As you can see he is a black man, and exactly because of this he designed countless public relations campaigns, which were aimed at the African- American population in the United States. He worked for news organizations and corporate clients like Ford Motor Company, Carnation, and Coca-Cola. He explained his corporate clients the importance of the buying power of African- Americans.

As I already mentioned one of the companies for which Moss Kendrix made a PR campaign was Coca-Cola. Nowadays, Coca-Cola appears to be the absolute beverage. But it hasn't been always like that, especially for African-Americans throughout the south during the 1920's and 1930's. Black people had another favorite drink and that was Nehi's orange and grape flavoured drinks. The popularity of Nehi's drinks was due to their recognition of the minority market, something that Coca-Cola thought as not important at all. But Moss Kendrix realized the mistake that The Coca-Cola company made and went to its offices in Atlanta, Georgia, where he made his proposal on how to influence the African-American society. This happened in the 1950's, Moss worked for Coca-Cola company till the early 1970's.

The Coca-Cola Proposal.
The Proposal that Moss Kendrix made was revolutionary, because it aimed the African-American population, something that hasn't been done before. The Negro market in the United States consisted of fourteen million people. They represented a really important consumer market, which could be

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Vasilena Tsanova
reached psychologically and indirectly with the help of well-organized...