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Promotional Strategy

Research/Project REPORT
ON

“Marketing strategy of Airtel vs Idea in Panipat”

.

(SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF MASTER’S DEGREE IN BUSINESS ADMINISTRATION)

UNDER THE GUIDANCE OF:- SUBMITTED BY:
Miss Sarika Anurag Sikka
Faculty of M.B.A MBA/04/24
N.C. college of Engg. ISRANA, 2004-2006
Panipat

N.C. COLLEGE OF ENGINEERING, ISRANA

(KURUKSHETRA UNIVERSITY , KURUKSHETRA)

DECLARATION

I ANURAG SIKKA ROLL NO-24 M.B.A., 2nd yr of my college N.C. college of engineering ISRANA, Distt- PANIPAT, here by declares that final project report entitled “Marketing strategy of AIRTEL vs. IDEA” is an original work and the same has not been submitted to any other institute for award of any other degree.

( ANURAG SIKKA)

ACKNOWLEDGEMENT

I EXPRESS my sincere gratitude to MISS SARIKA , FACULTY OF M.B..A under whom I did my research for his able guidance, continuous support and Cooperation throughout my project, without which the present work Would have not been possible .

I am thankful to my H.O.D. guide Mrs. PUJA MANN of my Institute , for his continuous guidance and invaluable encouragement.

( Anurag Sikka )

INDEX

Topic Page No.
1. Executive Summary 1-2
2. Introduction of the Company 3-21
3. Introduction of Study Undertaken 22-33
4. Statement of the objectives 34
5. Research Methodology 35-39
6. Analysis & Interpretation of Data 40-62
7. findigs 63
8. conclusion 64
9. Suggestion / Recommendations 65-66
10. Annexure
11. Bibliography

EXECUTIVE SUMMARY

First of all we have to know the meaning...