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Promotional Paper. Product: Purina Puppy Chow Television: commercial add on
NBC during Olympics Print: Advertising in Dog Fancy Magazines ...
... In today's paper I am going to start off by discussing some promotional
vehicles that Dell uses to promote their computer products. ...
Wendy's Creative New Products Paper. The location of ... the past. The promotional
mix element that will be used is Advertising. First ...
... Home office products such as computers, printers, paper, wireless communications ...
competitive marketplace requires an intense marketing and promotional strategy. ...
... The manner in which JetBlue will do this will be later in the paper. ... The event will
be a great place to promote a promotional sweepstakes that all can enter. ...
Submitted by headflex on January 30, 2006
Category: Technology
Words: 1088 | Pages: 5
Views: 248
Popularity Rank: 44,699
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Product: Purina Puppy Chow
Television: commercial add on NBC during Olympics
Print: Advertising in Dog Fancy Magazines
Internet: Full website of products
Direct mail: Coupons mailed directly to new puppy owners that are registered through AKC.
Publicity: Breeder and Vet recommendation
Purina Puppy Chow was first recommended to me by the breeder of my first Golden Retriever who insisted that I only feed my new puppy Purina Puppy Chow. The logic of the breeder was that Purina has been around for many years and there was much research and development put in to the product so it can be trusted as a good source of nutrition for this new addition to our family. With this recommendation, came a 30 minute instructional video from the makers of Purina Puppy Chow. This video explained why we should feed our new puppy Purina Puppy Chow as well as other little helpful hints like kenneling our puppy, safe chew toys and some very basic obedience.
While I was excited about learning all of these helpful hints I kept wondering, out of all of the puppy chows available on the market today, why should I choose Purina Puppy Chow. So I decided to do a little research of my own starting with my vet.
When I brought my puppy in to the vet the day we received her for a health check and new parenting guidance, the first item on my vet's agenda was nutrition. Keep in mind that the breeder and the vet lived 300 miles apart from one another and did not know each other. The very first thing my vet recommended on nutrition was to feed my puppy Purina Puppy Chow. I thought, ok, this is the second person today who recommend this brand of puppy chow, so now it's kind of stuck in my brain first my breeder, now my vet. I was convinced. It has to be good for my puppy so I'll feed her Purina Puppy Chow! And that's what I did for the first 12 months of her life.
The first place I saw a Purina Puppy Chow message...
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