OPPapers.com

Promoting Photography

¬1.0 INTRODUCTION

Topic that we propose for our final project TMM 3069 is "PROMOTING PHOTOGRAPHY IN GRAPHIC DESIGN FOR KUTPM – NATURAL LIGHTING TECHNIQUE". This campaign is to promote bachelor graphic design course in KUTPM, for school's student around Selangor. The case study for this project is about "Natural Lighting Technique" as an element in photography. The purpose of this project is to expose the technique to students and as a result students will enhance their skill to produce a good picture. In the same time students will be expose to graphic design career.
Light isn't simply a factor that affects photography, light is photography. Photographers learn early on that when they take a picture they are recording light. However, that knowledge doesn't do much to explain the emotional response evoked in a simple play of light in an image. It seems that the best photographers have a unique relationship with light, and learn to dance with that light to produce remarkable images.
(Moose Peterson, Steve McCurry, Joe McNally and Tim Grey – Nikon)

1.1 PROJECT BACKGROUND

The field of the project is educational campaign for the photography by using natural lighting technique. The group will represent the KUTPM to promote Graphic Design course. One of the key elements in graphic's world is photography. The form of photography would come in many ways such as.
Out door lighting
I. Front lighting
II. Slide lighting
III. Back lighting
IV. Existing lighting
(Photoinfo .com 2003-2005)

The computer technology gives a lot of alternative way in presenting the graphic design. There is a lot of graphical oriented software in the market, starting from the image editing to illustration such as bundle of Adobe software, Corel Paint pro, uLead Photo Paint and so on. Compare to the traditional way, the new technology can help to enhance the process and the quality of the design.

1.2 PROBLEM STATEMENT

i) Budget/sponsor- it hard to find a sponsor to held a...