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Promo Plan

NRL GRAND FINAL PROMOTIONAL PLAN


Contents
Pages
Title Page ------------------------------------------------------------------------------------------1

Contents --------------------------------------------------------------------------------------------2 Executive Summary
Background information-------------------------------------------------------------------------3

Situational Analysis-------------------------------------------------------------------------------5

Marketing size Analysis--------------------------------------------------------------------------6

Potential markets----------------------------------------------------------------------------------7

Creative elements---------------------------------------------------------------------------------8

Internal and external factors-impacting on creative concept--------------------------10

Swot Analysis-------------------------------------------------------------------------------------11

Marketing objectives for football event------------------------------------------------------15

Budget breakdown-------------------------------------------------------------------------------17

Market Segment----------------------------------------------------------------------------------18

Target Market--------------------------------------------------------------------------------------20

Marketing Mix--------------------------------------------------------------------------------------22

Promotions-----------------------------------------------------------------------------------------26

Scheduling-----------------------------------------------------------------------------------------30

Monitor, evaluate and Control-----------------------------------------------------------------31...