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Submitted by kutz1 on March 4, 2005
Category: Technology
Words: 1860 | Pages: 8
Views: 496
Popularity Rank: 17,964
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Introduction
This study examines several Internet policies and whether the communication of these policies to the user or customer of the service provided by a company providing a service or merchandise has significantly changed during a three-year period between 1999 and 2001. Five characteristics of these Internet policies were studied based on the published policies appearing on the Internet sites of these companies. These examined policies included statements regarding privacy, security, shipping, returns, and warranty. The primary focus of this study was to determine if Internet companies are concerned about providing their customers with the best possible service and at the same time addressing the above issues. One criterion used to measure these parameters was to see if these companies have made significant changes regarding the communications of their company policies during the three-year period of this study.
The use of the Internet is growing rapidly every year, due to the decrease in computer costs and the availability of free Internet access (Lechner and Hummel, 2002). This growth has been accompanied by increase in concerns from privacy advocates, consumers, and legislators regarding the guarantee of privacy on the Internet. Despite the increase in popularity of the Internet, a number of the Internet companies studied had gone out of business or are no longer offering online purchasing. The remaining companies, as well as others that were currently in operation, were studied to determine whether the communication of these policies has significantly increased.
Internet privacy: the current situation
"Basically, right now, there are no legal guarantees of privacy on the Internet. Companies can and may attempt to get away with as much as they can," states Andrew Shen, a policy analyst for the Electronic Privacy Center, based in Washington. "A lot of it is very invisible and a lot of it will...
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