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Profitability

“Profitability of Computer Establishments in the
Polytechnic University of the Philippines”

A Research Paper Presented to the
College of Business
Department of Marketing

In Partial Fulfillment of
The Requirements for
MK 310 – Marketing Research

Submitted to:
Dr. Erlinda C. Garcia

Submitted by:
Joseph Jerome C. Fortuno Jr.

October 2009

TABLE OF CONTENTS

PAGE

TITLE PAGE ……………………………………………………………………… i

ACKNOWLEDGEMENT ……………………………………………………….. ii

TABLE OF CONTENTS ………………………………………………………... iii

CHAPTER 1 THE PROBLEM - - ITS BACKGROUND ……………………… 1

STATEMENT OF THE PROBLEM ……………………... 4

ACKNOWLEDGEMENT

The researcher wish to express their sincerest appreciation and heartfelt gratitude to the following persons who, in the way or another made this study possible:

First and Foremost, to almighty God who gave us the strength and knowledge for finishing this research study:

To our Parents who gave us the moral values, financial support, endless patience and understanding:

Our Professor Erlinda C. Garcia, for her teachings in class, guidance, encouragement efforts that gave me a chance to present this study:

Computer Shops in Polytechnic University of the Philippines for sharing their thoughts to this study:

Students of 2nd year students who participate in this study

Mrs. Susan Calimpon our school librarian for lending me some books for this study:

And last but not the least, my friends giving me a moral support and personally helping me to finish this research:

My Warmness thank you to all!!

The Researcher

ii

CHAPTER 1

THE PROBLEM –ITS BACKGROUND

Polytechnic University of the Philippines has evolved through its changes, as a state university PUP believes that education is an instrument for the development of the citizenry and for the enhancement of the nations building. It believes the meaningful growth and transformation of the country are best achieved in an...