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Product Mix and New Product Development Strategies. EAS definitely has a competitive
advantage over its competitors when it comes to product mix. ...
... this product is far away from Systemsoft core product mix. ... By introducing this new
product on the OEM’s market ... as none of them have this type of product. ...
... unaffected by the quantity of a product produced or ... pricing an element in the marketing
mix and in ... Pricing New Products 1. Price skimming: setting on initial ...
... product development strategy was a market development strategy ... was able to get into
a new market segment ... the company now had another product in its product mix. ...
... to create the correct marketing mix for their ... online customer segmentation and targeting
strategies as well as rapid new product development” (UoP, 2000 ...
Submitted by benavidez on October 9, 2007
Category: Business
Words: 652 | Pages: 3
Views: 278
Popularity Rank: 35,553
Average Member Grade: N/A (Add a Comment / Grade this Paper)
EAS definitely has a competitive advantage over its competitors when it comes to product mix. Experimental and Applied Science (EAS) offers three product lines with eight different tiers. They also offer customized training programs that include nutritional, supplemental and physical training programs tailored to specific needs. This is based on product differentiation which caters to the marketing target based on market research and targeted marketing.
EAS has been the leader in quality products of the nutrition and supplement business arena since 1996. This is due to their concentration on quality and technology in pursuit of the highest performing product in the supplement market. A product can best be described by the following:
“A product is anything offered for attention, acquisition, use, or consumption that might satisfy a want or need. Products can be physical objects, services, persons, places, organizations and ideas.”1
EAS offers product mixes that are specifically designed to accommodate anyone in their target audience. Whether you are a world-class athlete utilizing their product to produce your own competitive edge or the middle aged couch potato that desires to lose twenty pounds, EAS has a tailored approach and product for you.
“Choose EAS protein products like Precision ProteinTM and MyoPro Whey® to support lean mass gains and EAS creatine formulas like PhosphagenTM Elite to enhance performance, mass and strength. To combat muscle-protein breakdown and aid muscle recovery after intense training, CytoVol® HP and BetaGen® HP are smart, effective EAS supplements.”2
Each product provides a precision blend of protein, vitamins and minerals. It is the fuel your body needs to maintain peak metabolic function and achieve your fitness goals regardless of your fitness level.
EAS has maintained its competitive edge by continually focusing on their product mix, which can be attributed to their superior...
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