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Product Globalization

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Submitted to:
Dr. Y.L.R.Moorthi
Professor, Marketing
Indian Institute of Management, Bangalore
Submitted By:
Kapil Dabur (0311016)
CONTEMPRARY COURSE STUDY
Project Report on:
Product Globalization
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Acknowledgement
I am extremely grateful to my guide Dr.Y.L.R.Moorthi. He provided valuable
inputs to me throughout the duration of the study. His informative and exhaustive
lectures as well as pertinent real life examples helped me assimilate the
intricacies of this complex topic in an extremely lucid way.
I am also very thankful to the library staff who helped me a lot in finding relevant
journals, and other literature.
I am also thankful to various authors who have published various research
papers on this topic and have allowed them to go in public domain. Their work
was very helpful in understanding the intricacies of this topic.
This study was more in the form of a research project and hence the format used
is that of a Research paper.
Kapil Dabur
PGP-II
IIM Bangalore
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Defining a Global Product, Different ways to Globalize
your product.
Abstract:
The author conceptualizes and examines the different ways in which a product
can be globalised. The paper is about global PRODUCTS and not about global
brands. The first step in the process involves defining what a global product is?
It requires theorizing a model that is applicable in every product category. A
study of globalization and Internationalization literature forms the foundation of
the model. Various ways of managing the Product component are discussed and
grouped under two types of managerial orientations.
“In about five years there will be two types of CEOs: those who think
globally and those who are unemployed􀂴.
Peter F. Drucker (1909- ) Management Consultant and Author
This quote exemplifies the importance of thinking about global markets in a fast
changing global economy.
Why think for the Global Markets:
Nowadays, a belief that a new era has begun seems to be...