OPPapers.com Essay Index >> Miscellaneous >> Product Is Form Or Function
We have many free term papers and essays on Product Is Form Or Function. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
Product is form or function. As technology advances, it becomes more feasible
to load products with a large number of features, each ...
... for a number of those culturally close markets which form a cluster. ... The only cost
is identifying different product function and reformulation the marketing ...
... details. Marketing & Product Development – 1) Marketing and Product Development
function should be merged to form one department. The ...
... The Function of Music in Reservation Blues Definition Popular ... music Popular Music
and the Business: - product of the ... a vocal and instrumental form of music ...
... less the same and have the same function - being eaten ... Key points • Product analysis
(sometimes called disassembly) is an important form of primary ...
Submitted by lavazza on January 4, 2008
Category: Miscellaneous
Words: 3854 | Pages: 16
Views: 139
Popularity Rank: 79,649
Average Member Grade: N/A (Add a Comment / Grade this Paper)
As technology advances, it becomes more feasible to load products with a large number of features, each of which individually might be seen as useful. However, too many features can make a product overwhelming for consumers and hard to use. Three studies examine how consumers balance their desires for capability and usability when they evaluate products, and how these desires shift over time. Because consumers give more weight to capability and less weight to usability before relative to after use, consumers tend to choose overly complex products that do not maximize their satisfaction when using them, resulting in "feature fatigue." Choosing a number of features that maximizes initial choice results in the inclusion of too many features, potentially decreasing customer lifetime value. As the emphasis on future sales increases, the optimal number of features decreases. This suggest that firms should consider having a larger number of more specialized products, each with a limited number of features, rather than loading all possible features into one product.
A common way to enhance and differentiate a product is by increasing the number of
features included (Goldenberg et al. 2003; Mukherjee and Hoyer 2001; Nowlis and Simonson 1996), providing greater functionality for consumers. This strategy has become especially popular as new developments in electronics and information technology (e.g., miniaturization and integration of electronic components) have allowed products to include more functions, yet cost less and require less time to be manufactured (Freund, König and Roth 1997).
While each additional feature provides another reason for the consumer to purchase a product (Brown and Carpenter 2000) and may add desired capabilities, too many features can make products overwhelming for consumers, leading to dissatisfaction and "feature fatigue." Anecdotal evidence suggests that consumers do not use all of the features of the...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!