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Problem Solution:Usa World Bank

Running head: PROBLEM SOLUTION: USA WORLD BANK

Problem Solution: USA World Bank
University of Phoenix
MBA 510
October 8, 2007


Problem Solution: USA World Bank
USA World Bank is a global bank and branches located nationwide. They enjoy both a large consumer and small business customer base. USA World Bank has been successful over the past several years but most recently their new product roll-outs have not as successful and allow them to remain competitive in the marketplace. USA World Bank is in need of a new product to keep their current client base as well as attracting new ones. One of the main issues facing USA World Bank is which product to launch this year. USA World Bank has two good products to consider, the Instant Rewards Credit Card or the Small Business Card. This paper will identify the other issues and opportunities USA World Bank can capitalize on, alternative solutions to be considered, the risk and mitigation techniques and finally the optimum solutions to be implemented.

Situation Analysis
Issue and Opportunity Identification
USA World Bank has many issues to be resolved. When a company is faced with issues or negatives, they have the abilities to turn it into an opportunity or a positive. One of the issues USA World Bank is facing is the lack of a consistent process for researching and selecting new products. Mary Monroe, Vice-President of New Product Development had hired Best Market Research to conduct feasibility studies for their instant reward credit card. According to the research, the instant reward card would be successful in their markets. On the other hand, Jim Wilson, Vice-President of Marketing Department conducted his own focus group study and found support for the small business card. USA World Bank has plans for launching only one new product for this year. Good Research generates dependable date, being derived by practices that are conducted professionally and that can be used reliably for managerial...