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Problem Solution_Intersect Investments

Running head: PROBLEM SOLUTION: INTERSECT INVESTMENTS

University of Phoenix
MBA520: Transformational Leadership
Patricia Neu
June 4, 2007


Problem Solution: Intersect Investments
Since September 11, 2001, Intersect Investment has struggled as many other financial firms have in a climate that has been chaotic and inconsistent. Many investment firms are combating this challenge by changing the services offered or expanding them to attract more customers. Intersect's chief executive officer Frank Jeffers recognized that his company would have to change the way it conducts business if it is going to regain its footings competitively and secure a place in the future of the financial services industry. This paper serves to outline the overall strategy put in place by Intersect to ensure that the best possible solutions are implemented. It summarizes the specific organizational issues and opportunities that exist at Intersect as well as a synopsis of the various shareholders and their interests. Included is an outline of Intersect's vision after identifying its organizational problems and resolving all conflicts and ethical concerns between various groups. An analysis of each of those alternative solutions considered and its risks is also provided. Finally, this paper describes Intersect's plans to progress the company toward its vision by detailing the optimal solution chosen, outlining the implementation plan and evaluating the results.
Situation Analysis
Changing the vision/strategy presents some very interesting challenges. To deal with these challenges, Jeffers has to make some tough decisions. He has already replaced the Executive Vice-President (EVP) of Marketing and Sales who was not supportive of the new vision. A new EVP is expected to improve Intersect's brand image and build the customer relationship stronger. Both of these improvements should generate a positive impact with Wall Street analysts by building a stronger loyalty base....