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Submitted by Ajadab on October 2, 2007
Category: Business
Words: 2987 | Pages: 12
Views: 446
Popularity Rank: 19,065
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Running head: PROBLEM SOLUTION: GENE ONE
Problem Solution: Gene One
Ajada C. Bernard
University of Phoenix
MBA 520
Saleem Mirza
Problem Solution: Gene One
Gene One entered the biotech market with groundbreaking gene technology that exterminated disease in tomatoes and potatoes (Anonymous, 2007). This resulted in farmers no longer having to use pesticides when growing such plants and consumers were pleased to purchase homegrown product that were chemical free. Gene One became a $400 million dollar company in approximately eight years. Because of the rising stock on Wall Street a growing number investor are interested in biotechnology. Gene One, the CEO and his Board believe that the company must keep pace with demand and realize conservative annual growth targets of 40%, the company will have to go public within the next three years. Gene One needs IPO capital for development, advertisement, and marketing to remain successful. The company’s goals are to realize its growth targets, establish the company as a strong competitor and show Wall Street that Gene One has the leadership and organizational capabilities to succeed as a public company.
Gene One’s management team must unite as one to realize the company’s goals. The company’s CEO must comprise and execute a clear and concise plan to propel it to the next level. Gene One’s CEO and management will need to reconstruct the company’s foundation to creating a global and profitable company.
Issue and Opportunity Identification
Gene One has been successful in the biotech industry. However, the company has decided to embark on implementing a new groundbreaking gene technology. In the midst of the new products that have the possibility to increase revenue, the company has faced strife, lack of communication, and ineffective leadership within...
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