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Submitted by AnthonyH on December 3, 2007
Category: Book Reports
Words: 3568 | Pages: 15
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Abstract
The use of biotechnology is necessary to aid in growing chemical-free produce. This pesticide-free product is in high demand for consumers and production of pesticide-free crops has become a major cost saving to farmers. The sharply rising value of stocks in the biotechnical field is clear evidence of the increase of the supply and demand for this technology. Gene One, an eight year-old company with an initial start up of $2 million and a current net worth of $400 million, will present itself to the public market in three years. As a contender, Gene One plans to show an overall annual increase of 40% in order to improve its status from private to public entity.
INTRODUCTION
Don Ruiz, a 37 year-old Chief Executive officer of Gene One became an entrepreneur when he assembled four colleagues to develop what he calls the brainchild. In eight years this homegrown company went from a $2 million dollar start up to a $400 million company. Teri Robertson, 37 year old niece of Ruiz, is Chief Technology Officer [CTO]. Due to her doctoral research, Gene One entered the biotech industry with groundbreaking technology that allows farmers to produce disease free tomatoes and potatoes without using pesticides. Furthermore, consumers are able to purchase chemical-free produce from their local supermarkets as if it were homegrown. This win-win situation led to an increase in supply and demand which reflects in the rising stock influence on Wall Street. With this increase, the biotech industry is inviting for newcomers to the field and Ruiz is aware of the opportunity that his company is facing and intends to react quickly to keep up with the demand in order to accomplish conservative annual growth targets of 40% within the respected time frame. Ruiz has characteristics of being a transformational leader. According to McShane (2005), transformational leadership is about leading -changing the organization's strategies and culture so that they have a...
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