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Problem Solution: Intersect Investments

Submitted by bris.gramma on June 21, 2007

Category: Business
Words: 4066 | Pages: 17
Views: 589
Popularity Rank: 13,217
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Problem Solution: Intersect Investments
Intersect Investments has communication problems within the realm of their organization. Intersect Investments has issues concerning the high turnover rate, the miscommunications between the management and personnel, managers not desiring to align to the organization’s visionary plan, and providing the professional consultations. Mr. Frank Jeffers directed Janet Angelo to implement the customer intimacy model developed by Annie Sorrento within a 12-month period. Janet has the backing of Thomas Hardy, Senior Vice President of Human Resources Department, and Joel Contino, Vice President of Marketing, while Lyn Chen has vocally opposed the new customer intimacy model. At the present, Lyn Chen is informing the staff to exert less energy with the current customers and exercise more vigor to external sales.
Intersect Investments discovered in order to continue providing current customers and expand the client base, customer intimacy was in order. “Customer intimacy starts with leadership. Leaders set the tone for the organization to pay attention to and prioritize the needs of customers over competing, yet alluring internal demands. The profile of a customer-intimate executive can be organized around four key dimensions: Mindset, Face Time, Mobilizing, and Decisions” (Aligna Solutions, 2005).
Intersect will investigate ways to bring the means of customer intimacy through benchmarking Gateway Inc. and Wachovia Corporation. Both corporations excelled at changing the attitudes of leadership and personnel, which changed the methodology that accomplished placing the client first. Once Intersect investigates both corporations, looking into the issues at hand, stakeholders’ perspectives, alternative solutions, then Intersect will decide how to meet the end-state goals.

Benchmarking
“Benchmarking describes the overall process by which a company compares its performance with that of other...

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