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Submitted by richgirl on April 11, 2008
Category: Business
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Running head: PROBLEM SOLUTION: HARRISON-KEYES INC.
Problem Solution: Harrison-Keyes Inc.
University of Phoenix
January 2008
Problem Solution: Harrison-Keyes Inc.
In recent years, Harrison-Keyes has suffered from the competition of low-cost retailers that eats into the profits of publishing companies. CEO, Meg McGill plans to update the company’s strategy for e-book publishing however, many of the executive leaders and authors do not support her plan. Harrison-Keyes needs to improve its strategic management process or give up on the idea of becoming an e-commerce publisher. Defining what is needed before implementing changes will cut out confusion among the teams and decrease bad publicity, but this will not make up for the other issues that need to be addressed within the organization. Harrison-Keyes is a century year old company that normally does not move quickly when it comes to taking risk and making changes. This paper will address the company’s issues and opportunities, find alternative solutions and offer guidelines to assist CEO Meg McGill and her staff in making some major decision of what and where Harrison-Keyes will be doing in the new millennium provided it can survive until then.
Describe the Situation
Issue and Opportunity Identification
The century old, Harrison-Keyes Publishing, has been regarded as a leading publisher of business, scientific and technical information since the mid-1950. However, in recent years, the company is feeling the competitive crunch from low-cost retailers and is finding it a challenge to survive. My analysis reveals that Harrison-Keyes like other companies are feeling the impact of having to make the switch from the traditional ways of conducting business to e-commerce and other new technologies that will guide their business into the new millennium. The company also suffers from poor communication, there are under educated and...
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