Problem Solution: Harrison-Keyes Inc.
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Problem Solution: Harrison-Keyes Inc.
Running head: PROBLEM SOLUTION: HARRISON-KEYES INC.
Problem Solution: Harrison-Keyes Inc.
Elaine Vanderland
University of Phoenix
Problem Solution: Harrison-Keyes Inc.
For over 100 years, Harrison-Keyes has been a successful publisher able to adapt with the changing market needs. The company is currently a leader in the publishing of business, scientific and technical information. However, the competition, market demands and technological advances are bringing challenges not previously faced by this successful business. The corporate strategy, proposed by the new CEO and agreed upon by the Board, is to move into e-publishing. With the attempts to implement this new technology, several issues have arisen, requiring additional attention and priority to projects in support of the strategy. Harrison-Keyes' problem solution includes developing an approach for estimating project time and cost, developing a resource scheduling process, and analyzing the implementation planning process. The solution is designed to support the strategy of e-publishing implementation through the problem-solving approach.
Describe the Situation
Issue and Opportunity Identification
As the corporation ventures into the implementation of e-publishing, multiple issues have surfaced. Asia Digital Publishing (ADP), the vendor with which Harrison-Keys has contracted to complete the technical formatting and digitizing of their published works, has thus far demonstrated less than anticipated quality and has been late on deliverables. The second issue emerging from the implementation thus far is the lack of confidence the authors contracting with Harrison-Keys have in the e-publishing process. The last major concern arising with the implementation is inadequacy of the current e-commerce software and hardware with regard to meeting the anticipated market demand.
These three issues, however, may only be symptoms of an underlying problem, surfacing as a result of an implementation gap...
- Submitted by: evanderland
- Date Submitted: 03/15/2008 03:40 PM
- Category: Business
- Words: 3983
- Pages: 16
- Views: 1618
- Rank: 7640