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Problem Solution: Harrison-Keyes Inc.

Running head: PROBLEM SOLUTION: HARRISON-KEYES INC.

Problem Solution: Harrison-Keyes Inc.
Jay Miller
University of Phoenix


Problem Solution: Harrison-Keyes Inc.
Embarking on a new business strategy, Harrison-Keyes is enters a pivotal point in their business development. As a result, business practices that the company has come to rely on are likely to change. As senior management embarks on expansion into e-publishing from traditional hard-bound products and begins to identify changes in their day-to-day operation, a strong project management team must lead the way toward achievement of the new goals. Topics such as, strategic alignment of projects, risk management, project structure, and organizational culture were evaluated and benchmarked against seasoned organizations. As research indicates, each issue can be dealt with effectively if Harrison-Keyes leadership team takes the opportunity to learn from the prior experiences of other corporate leaders.
Issue and Opportunity Identification
Publisher Harrison-Keyes needed a change. Current business practices, product offerings, and sales were stagnant and needed attention. The company decided to bring in a new CEO to jump start the company again and move the publisher into the next phase of business. Meg P. McGill was hired as the new CEO. She came with some big and immediate ideas. The first impact she wanted to make was the introduction of e-books to the Harrison-Keyes product line. This introduction would set precedent for Harrison-Keyes. Previously the publisher only produced paperback books, and this change will develop internal practices unique to the previous way of doing business. Of course these changes come with obstacles as well. The preparation for going online with an e-book offering as well as setting up a website for purchasing develops challenges unlike those encountered in the paperback arena. As Harrison-Keyes addresses the new challenges, obstacles are addressed and...