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Problem Solution: Global Communications Corporation

Problem Solution: Global Communications Corporation
Lola A. Singleton
University of Phoenix


Problem Solution: Global Communications Corporation
The Nine-Step Problem-Solving Model will aid in analyzing the Global Communications situation. The steps of the Nine-Step Problem-Solving Model are (1) Describe the situation, (2) Frame the right problem, (3) Describe end-state and goals, (4) Identify alternatives, (5) Evaluate alternatives, (6) Identify and assess risks, (7) Make the decision, (8) Develop and implement the solution, and (9) Evaluate results. (University of Phoenix) Step-by-step method will aid in identifying the issues involved and the possible opportunities. The model will help identify what perspectives stakeholders may have and identify any ethical dilemmas that may occur. The problem-solving model will aid in defining Global Communications' "real" problem and developing end-state goals.
Situation Background (Step 1)
The purpose of the Situation Background is to describe the issues, opportunities, and ethical dilemmas faced by Scenario Two: Global Communications. (University of Phoenix) Global Communications, a telecommunications company, is under economic pressure because of overspending, low profit returns, and too much competition in the telecommunications industry. According to Boatwright, Cagan, and Vogel, "innovation requires radical change and a new vision. Stakeholders must know that innovation is not an option, but a necessity. Innovation is not about a leap in technology. Innovation is about a leap in consumer value. Stakeholders must realize that marketplace success is not about what is happening in the company, but about what is going on in the daily lives of the customers. Innovation requires systematic change at all levels of the company, and it often means changing how decisions are made. According to the authors, Innovation leads to valued product and service differentiation, which leads to a clear brand identity,...