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Submitted by chevyado1 on April 19, 2007
Category: Business
Words: 6377 | Pages: 26
Views: 567
Popularity Rank: 13,095
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PROBLEM SOLUTION: Global Communications
Problem Solution: Global Communications
Student Name
University of Phoenix
Problem Solution: Global Communications
Global Communications is facing dwindling profits as the result of too much competition. This issue is further complicated by shareholder demands for increased returns, employee needs for higher wages and better benefits, and customer expectations for greater technical sophistication at lower costs. Company leaders have developed an aggressive strategy that will diversify their current bundle of products and services offered and allow them to penetrate international markets in an effort to become a truly global corporation. This is not expected to go without challenge from union management. At this time, Global Communications must develop a list of reasonable alternatives, weigh their pros and cons, mitigate their risks, select an alternative, and successfully implement its chosen solution. To gain the buy-in for this solution from all stakeholders involved, Global Communications must also act quickly, communicate effectively, and execute decisively.
Describe the Situation
Issue and Opportunity Identification
The challenges faced by Global Communications are numerous and will not easily be overcome. The telecommunications industry as a whole has experienced many dynamic changes that have forced companies to seek immediate and sustainable solutions or succumb to an inevitable extinction. Global Communications is no exception as they face economic pressures from their shareholders to improve diminishing returns and seek alternatives to differentiate themselves as an industry leader in their ever increasingly competitive market.
Increased competition by local, long-distance,...
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