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PR practice in Lebanon. History of Public Relations in Lebanon ý Public relations,
is an art not a science; it is a developing field of ýcommunications. ...
Submitted by fadyc on May 23, 2006
Category: Business
Words: 5240 | Pages: 21
Views: 260
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History of Public Relations in Lebanon
ý Public relations, is an art not a science; it is a developing field of ýcommunications. It is the planned and organized effort of institution to establish ýmutually beneficial relationship with its various public.ý
Our advertising professor once said:" If I tell you are handsome and ýexciting, that is advertising. If somebody else tells you I am handsome and ýexciting, that is sales promotions. If you come and tell me you have heard that I ýam handsome and exciting, that is public relations".ý
So public relation is the planned and sustained effort to establish and ýmaintain goodwill and mutual understanding between organization and its publics.ý
From our research, today we are going to show you how public relation is ýpracticed in the governmental and nongovernmental organization in the public and ýprivate sectors here in Lebanon.ý
I will start by telling you about the public relation practice in some of the ýorganization that we have done a research about.ý
ý1-ý The University of Balamand
The PR department's mission in the Balamand University is to create and ýreinforce people's positive perception towards the university on both internal ýand external levels .Their integrated public relations plan helps drive their ýuniversity's goals and establish and maintain their credibility among staff, ýstudents, parents and the community at large. ý
This plan also aims to improve their communication internally and externally.ý
ý The objectives of the public relations department is to provide an effective, ýefficient and high quality corporate publicity and public relations service to the ýuniversity of Balamand, including:ý
a- Organizing and participating in events, conferences, book fairs and exhibitions.ý
b- Publicizing UOB...
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