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PR models. /PR Models 1. Publicity/press agentry ƒÞ publicity is an end
in itself ƒÞ research unimportant ƒÞ one-way communication ...
... four models of PR Concepts to Know: 1. Why we need theory in public relations ·
Theory allows us to explain the principles that are among Public Relations. ...
... PR professionals are much in demand in the film and beauty business too, since models
and film stars want their pictures published in magazines and need agents ...
... A PR practitioner is only as good as the reputation. ... These three functions can
be fit into models that were developed by Stephen A Greyson. ...
... The PR Buzz Factor This information then allows us to frame objectives for your ...
Competitor’s status and reputation: role models Circle the words in bold that ...
Submitted by amccarthy2 on April 23, 2006
Category: Miscellaneous
Words: 562 | Pages: 3
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/PR Models
1. Publicity/press agentry
ƒÞ publicity is an end in itself
ƒÞ research unimportant
ƒÞ one-way communication
ƒÞ show business/sports are major users
ƒÞ P. T. Barnum
Publicity is ¡K
¡Ksupplying information that is factual, interesting, and newsworthy to media not controlled by you, such as radio, TV, newspapers. Using media controlled by you is promotion, not publicity.
Publicity should help your organization
ƒÞ inform people about how to choose, but, and use your product or service
ƒÞ persuade consumers to buy your product or service
ƒÞ counteract misconceptions about your product, service, or cause
ƒÞ get customers into your store
ƒÞ get information to the public on issues that concern your organization
ƒÞ bring people to an event or series of events
ƒÞ increase attendance at your programs
ƒÞ get people to volunteer
ƒÞ recruit highly qualified employees
ƒÞ get people to vote for a bond issue
ƒÞ attract shareholders and support your stock¡¦s price
ƒÞ protect your organization from frivolous lawsuits
2. Public information model
ƒÞ dissemination of accurate, albeit favorable, information
ƒÞ countered muckraking journalists
ƒÞ used in government and other institutions
ƒÞ Ivy Lee
Public information campaigns can work if:
a. They assume little or no interest on the part of most targeted people
b. Easily achievable middle range goals are set
c. Final goals and objectives are based on those middle range goals
3. Two-way asymmetrical model
ƒÞ research is essential
ƒÞ propaganda/World War I
ƒÞ persuasion/victory
ƒÞ Edward Bernays
4. Two-way symmetrical model
ƒÞ research
ƒÞ dialogue
ƒÞ understanding/compromise
ƒÞ...
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