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Submitted by leiseb on November 14, 2006
Category: Business
Words: 1242 | Pages: 5
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Baderman Island PR Campaign
November 13, 2006
Baderman Island Resort PR Campaign
Introduction -
The public relations department for Baderman Island Resort needs to consider and be prepared for issues that may arise once the new public relations campaign is implemented. Baderman has been successful to date and is currently expanding to offer more activities and amenities for the customer. With the expansion the public relations department needs to ensure that they are in compliance with public policies. There are people that may oppose the disruption to the natural habitat, dislike the increase in population that the expansion will bring, and the increase in pollution on the island. Communication will be essential to convey to the public that the expansion is being managed responsibly. The PR department will need to make a specific point to educate the residents living in the nearby town that they are in full compliance with local and federal policies. Educating the residents could help avoid any type of protesting or negative publicity at the resort. Persuading the local residents and winning their support will be highly important. They will also be an important resource for hiring as employees when the expansion is completed.
Audiences have different interests. While Baderman Resort has many different amenities to offer, the PR department needs to use the proper tools to evaluate customer satisfaction and how visible they are in the public eye. This means a continued emphasis will need to remain for the website development. Technology is an important factor in business today and will assist Baderman Resort in reaching more of the public and present the organization as a positive, relaxing, and enjoyable environment.
Target Audience
Baderman Island management has been collecting data by surveying the history of its visitors for several years. The Public Relations...
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