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Submitted by lukewc on February 15, 2006
Category: Business
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PR Campaign
Executive Summary
PR Campaign Objectives
We have identified five Public Relations issues that will be associated with our relocation of our Albany, Georgia manufacturing operation to Mexico. Employee job loss, moral, union relations, Government regulations and open and honest communication about our decision are the reasons we feel a strong Public Relations strategy is required. Additionally, ethical concerns can surround many of these issues, which make a strong campaign necessary to ensure the proper message is communicated to our publics.
There are multiple objectives within our Public Relations strategy that will be discussed beginning with our targeted audience. We will outline in detail our targeted audiences for our corporation as associated with this campaign. We feel that with the specific and potentially devastating news to some employees, a specific targeted communication will be required to ensure all needs are covered from a benefits perspective and that all employees affected will gain a thorough understanding of their benefits and opportunities. Our customers will have a concern regarding product quality that will additionally need to be addressed. A media release will be created and published to communicate our strategy to the media so that an objective opinion can be formed and communicated to the publics and media audiences. A tactical plan will be developed to include activities such as press conferences, community events, internal and external corporate newsletters, direct mail campaigns, and up to and including the announcement of our spokesperson. Our final objective for our Public Relation campaign will be able to show measurable results of the campaign as related to improving or declining business results.
I. PR Issues
a. Job Loss for the employees of Albany-helping employees cope and understand loss of work will be an important issue that will require attention....
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