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"Power to the People"-Growth in consumer complaint channels in Ghana. "POWER
TO THE PEOPLE" Let me begin with a confession. I almost ...
... to be successful engines of growth, the share of ... not generate employment for the
people in and ... exchanges among workers and strengthens their bargaining power. ...
... The duo invited people to become agents and get ... The growth of international data
communications and in ... record keeping, particularly given the power to encrypt ...
Submitted by clarence on May 16, 2005
Category: Business
Words: 1884 | Pages: 8
Views: 982
Popularity Rank: 6,643
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"POWER TO THE PEOPLE"
Let me begin with a confession. I almost dropped this title for a less "controversial" one. I use the word "controversial" because as a citizen of a country(i.e. Ghana) where almost everything (including football) is politicised,
I was aware (and concerned) of the possibility of this piece, being subjected to the same "political scrutiny". In the end I chose to keep it, simply because I couldn't find an alternative that captured the soul of this piece quite like "Power to the people".
The concept, 'Power to the people" was made popular by ex-President J.J Rawlings in the early 80"s when
the then PNDC Govt came into power. The idea behind "Power to the people" was to develop and implement a decentralisation programme, designed to mobilise citizens to actively participate in the decision-making process.
Some 20 years on, a rapidly growing phenomenon across our airwaves can best be described as
a contemporary expression of this 'Power to the people' concept!
Over the last couple of months, I have observed -across various media channels-that there appears to be a growing number of complaints/concerns being levelled at consumer-marketing companies on a number of issues, ("bad adverts", product/service quality, etc) on a regular basis; and I have subsequently noticed that a few days or weeks after these complaints are aired, most of the affected companies take action.
It is this growing phenomenon-when consumers speak out on issues, and companies respond promptly-sometimes at a huge cost (millions of cedis) to these companies, which I refer to as "Power to the people".
There are several "complaint channels" open to the consumer today; you can "pick your choice", as they say.
For example, there are radio phone-in programmes like "Ka na wu" on Radio Gold and "Feedback" on Joy FM. And if you prefer to channel your views via TV,...
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