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Portico Case Study Portico 1. Current strategy & results Promotion: not mentioned Product: wooden doors from Costa Rica Price: The current strategy focuses mainly
was spacious, this serene. Here the congrous doors and windows allowed freedom in and out, the portico debouching into the still, blue sky. The entrance door, from
Lucius Appuleius Saturninus, and had himself appointed as one of the two judges to try the case. Rabirius was defended by both Cicero and Quintus Hortensius, but
a living on her own. Impervious to her plight, Higgins continues to look at her as an object of study rather than a human and points out that it will be the grammar
Submitted by kocky on May 4, 2006
Category: Business
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Portico
1. Current strategy & results
Promotion: not mentioned
Product: wooden doors from Costa Rica
Price:
The current strategy focuses mainly on the low price of the product. The market for wooden doors, especially for high quality doors, is little to small in Costa Rica, so that is why the company is exporting to the US. Furthermore the financial condition of the company was very bad, so they had to make profits in short period of time, which explains the low price strategy and the big chain distribution, that makes it easy to get economies of scale in a short time.
Also the company just pays a small price for its raw materials in Costa Rica, which makes it easy to maintain a low price strategy in the US market.
The doors of the company are in the lower price category for wooden doors, but they seem to be superior of those doors from the competition concerning quality.
Place:
The company is involved in an intensive distribution through big chains of building supply retail outlets. To utilize the new built plant the company had to produce and sell at a high volume to the US by exporting. By this strategy they try to target the mainstream US market with their product.
Results:
The company had problems with financing the new plant in the beginning. But with the established building supply retailer contracts in the US and their high volume of exports they got back on track and reached a break even on a cash basis recently.
2. plans for the future
The future strategy is to serve a special niche in the US market by selling higher priced doors through regional distributors, who then sell the doors to the customers. This new strategy focuses on a higher quality product that is sold with a higher price. It also emphasizes on the service factor of the specialized retailers, who target a different type of customer. Instead of a...
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