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Porter's Model Of Apple

Intro
-background
- mission statement
- corporate culture
- subsidiaries
- structure

-Company description
- SWOT
- financial ratios
- stock market trends
- advertisement
- products
- environment

- Competition
- products
- companies
- advertising expenditures


Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market this year with its revolutionary iPhone.

Q: What is Apple's mission statement?
A: Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.


How is apple organized?
Steve Jobs
Chief Executive Officer
and Co-founder
Apple Inc.

Steve Jobs is the CEO of Apple, which he co-founded in 1976. Apple leads the industry in innovation with its award-winning desktop and notebook Mac computers, OS X operating system, and iLife and professional applications. Apple is also leading the digital music revolution with over 100 million of its iPod portable music players sold and over 2.5 billion songs legally downloaded from its iTunes online store.

Steve also co-founded Pixar Animation Studios, which has created seven of the most successful and beloved animated films of all time: Toy Story, A Bug's Life, Toy Story 2, Monsters, Inc., Finding Nemo, The Incredibles and...